Brighouse-based PVC-U window and door fabricator, Quickslide, is set to transform its online presence after teaming-up with internet consultancy, ICAAL.
The collaboration aims to significantly improve the VS sash window specialist’s digital offering and marketing resources for its Trade Partners.
Already a familiar name in the fenestration industry, following its work with companies such as systems house and Quickslide supplier Deceuninck, Southampton-based ICAAL offers a full range of creative digital marketing services, specialising in search, design, and lead-generation.
The digital expert will assist Quickslide with improvements to its website including a CRM dashboard, as well as product-designers to help retail customers submit their enquiries directly to Quickslide’s Trade Partners. ICAAL will also use its digital expertise to manage and optimise SEO and PPC campaigns for Quickslide.
One significant development that has just gone ‘live’ is the enhanced ‘Find an Installer’ function on the Quickslide website, helping Quickslide Trade Partners to pick-up even more business.
Sandra Berg, marketing manager at Quickslide, said: “We have recently invested in developing the latest version of our ‘Find an Installer’ lead generation tool which will be a great support to our Trade Partners. Consumers can find a reputable Quickslide installer in their local area via the simple postcode search function. Within seconds, these leads are then automatically passed on to the appropriate Trade Partners, helping them to gain sales and grow their businesses.
Sandra continued: “We are living in an age when digital resources have never been so vital, not just for our own success but also for the success of our Trade Partners – and ICAAL has an excellent track record in building online brands.
“A strong digital platform is one of the best ways to showcase our beautiful products and the benefits of traditional style and modern performance that they offer, to both the trade and the consumer. ICAAL’s creative marketing strategies align exceptionally well with our core business objectives, and we believe that collaborating with them to improve our online offering will provide our customers with a distinct competitive advantage.”