Michelmersh Brick Holdings, the UK’s leading premium brick manufacturer, is excited to announce the release of its new swatchbook, a comprehensive guide to its complete suite of products that can fit in the palm of your hand. The Michelmersh swatchbook is a compact, all-in-one product guide that showcases the unique hues of each brick’s colour and offers relevant technical information whilst using only a fraction of the paper used in traditional brochures.
Designed for architects, self- builders, contractors and homeowner’s who want immediate colour comparison, the Michelmersh swatchbook offers over 50 pages of products that provide a full breakdown of all relevant technical product information on the reverse side of each page. The swatchbooks’ small form make them easy to carry, slip into your pocket, and take with you to site visits. With its focus on colour accuracy, Michelmersh’s swatchbook enables users to compare the Group’s products with their surrounding built environments. Perfect for assessing against your local conservation area blends and as an aid to brick matching with any facade regardless of location.
Sarah Le Gresley, Group Innovation Director said,
“Finding the right brick for your project is essential, and Michelmersh is committed to making the process as easy and efficient as possible. Our cutting-edge website already offers information that is vital to the specifier, but our swatchbook fills the gap for conditions where you’re not sat at a computer or have internet but you’re on site and need a physical representation of a product’s appearance. This is what makes it an essential tool for architects, builders, and customers who want to browse our entire range of core products and compare bricks side by side on location. It’s incredibly small profile also means it uses a fraction of the paper content traditional brochures would.”
Michelmersh’s diverse range of products encompasses over 100 different premium bricks, with hues from bright whites to fiery reds with a gradual gradient shift into deep, bold blacks. The range’s scope of colours and textures allows the user to find the right brick every time, with side-by-side match comparison to determine the perfect choice. Each brick’s dimensional range, tolerance, durability category, compressive strength, dimensions and more can be found on the reverse of each page and are as equally important to be accessible to the customer. The swatchbook is made using recycled paper and is freely and conveniently available to order through www.mbhplc.co.uk. The Group understands the importance of pertinent and accurate information being available in an instant, when comparing similar products, which is why it actively encourages customers to use the website as its one source of truth for its products, where you can easily request a sample, download a BIM file or produce your own blended design through the façade designer. The swatchbook is a sustainable and useful addition to the Michelmersh suit of product assets.
The Group’s commitment to making sustainable choices extends beyond its world-leading hydrogen trials and into every element of business processes including its drive for cutting down on unnecessary material resources, demonstrated by the significant reductions in plastic, paper and wood it has made over recent years. Contribution to the Group’s wider sustainability and ESG strategy goals also includes its marketing assets, which is why it is actively encouraging customers to digitally view the full Product Portfolio through the website and encouraging reduced paper methods such as the swatchbook to fill the need of visually comparing product aesthetics on location.
To order your Michelmersh swatchbook, please fill in the form at mbhplc.co.uk/inspiration/swatchbook, or speak to one of our sales team at sales(Replace this parenthesis with the @ sign)mbhplc.co.uk.