New daylight redirecting film announced to help brighten buildings

3M’s master distributor of window films, William Smith Group 1832, has announced it is expanding its portfolio with 3M™’s new Daylight Redirecting film.

3M™ Daylight Redirecting Film is a major advancement in the glazing industry. The film utilises micro-structured prisms, to optimise natural light in buildings by redirecting it deeper into the room.

By directing light towards the ceiling and deeper into buildings, the window film provides a multitude of benefits, including energy cost savings by reducing the need for artificial light.

The film is applied to the top strip of a window to manage light with its micro-structured prisms, helping to optically redirect over 80 per cent of the daylight upward. It also diffuses light to be more evenly distributed.

As buildings with abundant natural light have been shown to increase employee productivity, boost retail sales and improve patient recovery times, 3M™ Daylight Redirecting Film is perfectly suited for numerous applications including offices, schools and hospitals.

The unique, state-of-the-art film can be easily integrated into new or existing windows, as it requires no extra hardware or infrastructure and requires little to no additional maintenance or special cleaning.

Marketing manager of the group’s building related film division, Architextural, Lindsay Appleton, said:

“We are thrilled to introduce this film to our portfolio.”

“It’s a simple, effective, daylighting solution, which reduces glare and discomfort caused by direct sunlight, not to mention it’s incredibly cost-effective compared with existing daylighting solutions!”

To find out more about 3M™ Daylight Redirecting Film, please contact Lindsay at lindsay(Replace this parenthesis with the @ sign) or visit