Naturalness and sophistication are the starts of Architects@Work London 2020

Sensory design and the return of ‘nature into spaces’ are some of the themes that will inspire professionals this year at the event

A wood-clad floor that reverberates through space, the brilliant marble of a workbench that invigorates the spirit, the roughness of a stone wall that gives sobriety to a room are examples of how the new stream of design and architecture is exploring materials, spaces and human senses. This new paradigm, which brings Nature back to the interiors, will inspire the next edition of Architect@Work London, scheduled for January 29th and 30th. A theme as natural as the products that A Cimenteira do Louro (ACL) will present at what is said to be the biggest architectural and design event.

Materiality, sensory design, technology and nature are concepts that are exciting contemporary architects and designers and that will be debated at A@W London 2020, under the theme ​Sensory Design – Acting Natural: new ways in which architecture and the environment converge​. For two days, The Old Truman Brewery will be the scene of a rich exchange of knowledge and human relations.

The vital need of a return to authenticity through a pacification between technology and nature and the attention to multi-sensory stimuli, instead of only serving the dictatorship of vision, are the new challenges of architecture and design. Today, Architecture and Interior Design professionals are investing in products and concepts that fully materialise this new stream that explores the endless ways of providing holistic sensory experiences to the users of a space, be it commercial, private or public area.

Sensory design is a kind of revolution that is making a great impact in our way of being. It’s a way for us to connect with everything around us and get a rich experience of space and environment. Beside this, is the most inclusive and democratic concept that has ever existed in the fields of architecture and design, paving the way for accessibility and inclusion by opening to multiple sensory dimensions; Blind or deaf users, for example, can experience products and spaces that suit them. Sensorial design it’s the path to our returning into nature, allowing us to disconnect from digital stimulation, a step that is vital to human experience.
In line with this trend, that uses the latest technologies to recreate and ennoble natural materials, is the example of the Portuguese company A Cimenteira do Louro (ACL) with it’s wallcoverings and pavements, fully developed based on concrete. The three-dimensionality and imitation of the colours and textures of natural elements, present in the Portuguese landscape, such as stone, cork and wood, define the performative and aesthetic excellence of wallcoverings and pavements. These are a good example of how this new stream explores the endless ways of providing holistic sensory experiences to the users of a space, be it commercial, private or public area.

Sophistication, bold design and sensorially will be the hosts of the 2020 edition of A@W London, promising to inspire the present and the future of spaces and objects.