“Cool” Tooting attracts LHG (London Hotel Group) apart-hotel

LHG (London Hotel Group) has submitted a planning application which will breathe new life into a vacant 0.5-acre brownfield site at 111-113 Tooting High Street. The plans include a 221 room apart-hotel with a café and restaurant, plus a rebuilt community club house and outdoor public green space.

Christian Desira, Director, LHG: “Tooting is a lively and growing area, attracting residents and tourists alike. Our new apart-hotel development responds to the needs of the local community by creating a purpose-built community hub, as well as meeting a currently unfulfilled need for hotel accommodation for leisure visitors, in and around the Tooting area.”

The new apart-hotel is expected to bring an additional c£1.01 million pa spend to businesses within the town centre and provide approximately 75 FTE long-term employment opportunities.

Taking its place alongside districts in Florence, Seoul and New York, Tooting was recently voted into the Top 10 “coolest” neighbourhoods by Lonely Planet, who praised the area’s multiculturalism, eclectic shopping and quirky bars and cafes, plus its access to green spaces including Tooting Bec Common with its leisure areas and lido.

The design creates a simple, high quality building that uses a pared back palette of materials to respond to the character of the area. The old club house will be rebuilt with a safe landscaped courtyard with café and children’s play area.

Christian Desira, Director, LHG:

“LHG has worked on several well received developments, such as the £90 million hospitality hub at 585-603 London Road, Croydon, and the innovative 181 room landmark Best Western Plus London Wembley Hotel. Our focus is creating sympathetic, design-led quality developments that will boost the local areas in terms of their economy and their community.”