Can you REALLY spot the difference? Eagle-eyed builders are given the challenge: tell us which one is not traditional brick

A challenge is being set for builders attending UK Construction Week – spot which façade is not made with traditional bricks.

The competition aims to promote a new, fast-fix brick system that is significantly faster to install than brick slips. It’s the newest innovation in a range of MMC products launched for the UK housebuilding market.

weberwall brick from Saint-Gobain Weber is a lightweight brick effect product supplied on mesh sheets, in a range of realistic brick finishes.

Weber is so confident that even the most seasoned bricklayer will not be able to spot the difference, it is offering a prize draw* of an iPad Mini or £500 of Virgin Experience Day Vouchers at UK Construction Week to those who can guess which is which. 

As a UK factory-manufactured product that falls into category 6 of the Government’s recent MMC definition, weberwall brick is ideal for applications where a housebuilder wants to achieve a quality facade finish without having to use specialist labour.

Kelvin Green, product manager, Saint-Gobain Weber said:

“About half of all new builds in the UK have brick façades, a clear indication that people find brick aesthetically appealing. With the cost of bricks increasing and expensive alternatives such as brick slips and acrylic bricks, meeting this demand is costing housebuilders dearly.

“Bricklayers are highly skilled and are often in short supply. We developed the weberwall brick as an alternative to traditional bricks and brick slips, enabling housebuilders to save skilled bricklayers for more complex jobs.”

Available from autumn 2019, weberwall brick comes in a selection of colours and three designs to accommodate common design requirements: wall, corner and solider wrap. It is applied to the substrate with a specially formulated render before being pointed in the same way as a standard brick. It is also suitable for use in interior design.

To find out more and see live installation demonstrations, visit Saint-Gobain Weber’s stand at UK Construction Week (B292 in the Build area, Hall 10).