Blog: The nation looks to manufacturers for a permanent germ-free solution for tiles to keep themselves safe from harmful bacteria according to Kastus

Hygiene has always been a priority in kitchen and bathrooms, especially in the hospitality and leisure industries, but given that drug-resistant antimicrobial infections are hugely on the increase, consumers are now demanding an environmentally friendly, permanent, scientifically proven solution to keep surfaces germ-free.

According to the latest research from technology company Kastus, the UK nation is calling for manufacturers to introduce an environmentally-friendly, long lasting solution that is safe to use on walls and floors, particularly in kitchens and bathrooms where warm and humid conditions help germs to survive and thrive. On average the number of bacteria on a surface will double every 20 minutes unless a surface treatment is used to inhibit bacteria growth.

Results from new research conducted in June 2019 by Kastus has revealed 94% of respondents would specify a tile with a germ-free protective coating, with 84% of those surveyed willing to pay extra for this type of tile.

While some bacteria are good for you, in 2015 there were a reported 52,000 cases and 2,100 deaths in the UK alone with 700,000 deaths globally from superbugs such as MRSA and E. coli. By 2050 drug resistant infections will kill an extra 10 million people a year worldwide – more than currently die from cancer, so it’s no surprise to learn that 71% of respondents stated they are worried about bacteria on tiled surfaces whether it’s a private or public space.

Surfaces are prone to all types of bacteria with kitchen and bathroom floors both particularly prone to harboring germs. Flushing the toilet, for instance, can cause bacteria to become airborne and land on many surfaces, which can then be spread throughout the building.

Hospitals, hotel rooms and restaurants floors have also been found to be one of the worst areas for bacteria with MRSA and C. diff commonly found in recent studies.

John Browne, founder and chief executive of Kastus, said:

“Surfaces are exposed to a range of different bacteria each day, some good, some bad. You can’t choose where or when you’ll encounter bacteria, but we are all very aware of the growing dangers with these superbugs and are taking steps to combat the harmful germs we’re exposed to.”

“This research is highly relevant to those involved in the manufacturing and buying of tiles and has wide ranging impact across a number of different sectors. What the research has clearly shown is that there is a resounding demand for a permanent, scientifically proven solution that protects against the spread of infectious germs.”

“Consumers are calling for manufacturers to deliver a surface that is kind to the environment but delivers very real health benefits, protecting their leisure, work environment and public spaces.”

The eco issue
In today’s eco conscious climate, we are all committed to creating greener kitchens and bathrooms, searching for eco friendly alternatives yet over 74% of respondents still use antibacterial sprays to clean their kitchens and bathroom, with 44% using antibacterial wipes instead of reusable cloths.

With rising concerns over increased cleaning chemicals released in the environment and also the use of plastic bottles and polyester wipes which take over 100 years to decompose, a more environmentally friendly solution has to be found to keep surfaces clean and germ-free, while avoiding a cost to the environment.

A game changing surface solution
Kastus® is on a mission to create meaningful partnerships across the globe with its game changing surface solution. With applications ranging from kitchens and bathrooms through to roofs and pools, it has developed a coating technology for ceramic tiles that can work anywhere including residential properties, restaurants, hospitals, hotels, offices and leisure facilities.

A patented coating, Kastus® Ceramics is scientifically proven to eliminate up to 99% of harmful bacteria including MRSA, E. coli and C. diff, delivering germ-free protection for life across multiple formats from wall and floor tiles to sanitary ware to roof tiles and facades.

A water based liquid solution applied during the manufacturing process prior to the tile entering the kiln, Kastus® Ceramics coating is extremely cost efficient for manufacturers to add to their production processes while delivering a whole host of added value benefits. A hydrophilic surface, tiles are even easier to clean, reducing the need for chemicals and providing germ-free protection. Kastus® Ceramics does not leach chemicals and is a environmentally friendly solution

Incredibly durable, the ultra-thin invisible Kastus® Ceramics coating will never affect the design aesthetic of a tile and is completely unnoticeable to the eye. The technology is activated by light and moisture in the air creating a game changing solution that is always working throughout the lifetime of a product.

To find out more about Kastus visit