100% Design show preview

What’s new for the UK’s largest design show? This September sees 100% Design, the UK’s largest and longest running contemporary design event for industry professionals and the public, come to Earls Court for four days. Following unrivalled success in 2012, 100% Design is 40 per cent bigger than last year and will see over 25,000 visitors, making it the main commercial event during the London Design Festival (LDF).

The general public can attend on Saturday 21 between 10am and 6pm – this day has been specifically tailored for the consumer and there are lots of interesting seminars that are free to attend as well as looking around what is essentially five different shows: Office; Interiors; Kitchens & Bathrooms; Eco Design & Build and the International Pavilions.

After the successful launch of Talks With 100% Design at May’s Clerkenwell Design Week, and building on the huge popularity of 100% Design’s live events at LDF last year, the 2013 edition of the fair features a dedicated theme for each day of the four-day programme of Talks With 100% Design: ‘Interior Design’; ‘Architecture’; ‘The Consumer’ and ‘Creative Balance’.

Global architectural icon Richard Rogers and legendary designer Giulio Cappellini are the headline speakers at this year’s Talks With 100% Design. Talks will be held in the main seminar space as well as focused live seminar sessions to be held in each of the Hubs (Interiors, Kitchens & Bathrooms; Eco Design & Build and the International Pavilions) where leaders within each sector will aim to further reflect and explore trends.



Attracting the attention of architects, interior designers and trend-spotters, the Interiors section is the place to be inspired by innovative product launches and world-famous designers.

Alongside the interiors bar – a new feature for the show – the Super Design Market promises to be an exciting and bustling part of 100% Design 2013. It will present a leading selection of interiors accessories products and designers. Drawn from across a range of disciplines including ceramics, fabrics, glassware and plastics the products selected to exhibit will reflect leading trends and techniques in both limited batch and mass-produced accessories.

At the Interiors hub, you will find The Home Factory (Daniel Widrig Studio/Concept Lounge with iMakr), a concept living space that demonstrates both the impact of 3D printing in an interior setting and to showcase some of the best interior products submitted for 3D printing from a creative brief broadcast around the world.

Kitchens & Bathrooms

The only kitchens and bathrooms show during the LDF, this popular section is critical to every self-builder interested in the latest and greatest concepts and designs. If it wasn’t already a must, the Kitchens & Bathrooms hub will house the Farm Kitchen Restaurant.

The concept of a Farm Kitchen reflects the ever developing technology and product ranges that embrace ecological architecture, and micro agriculture as a key part of developing sustainability in cities, better use of space and micro food production that connects production and consumption. The space is a collaboration between Mette Creates, a small mult

Eco, Design & Build

From materials to technology, surfaces to fittings, components to finishes, the rich nature of materials comes to life for 2013. The Materials Atelier at the Eco, design & Build hub brings back a strong presence for materials and material technology into the show. The space, designed by Material Lab will provide visitors with the opportunity to experience materials directly and participate in a series of talks, workshops and events about a huge array of materials and their application.

The award-winning layout of the 100% Design means there is little chance of missing the key features and exhibitions dotted around. One that’s particularly worth mentioning is The Gateway exhibition, a new feature at 100% Design 2013, providing opportunities for early-career designers to be recognised at the show. Working with some of the UK’s leading design organisations, Gateway links the two Earls Court spaces. Initiatives include Delight in Light with the Lighting Industry Association, Future Pioneers with Design Council and a showcase of recent Royal College of Art graduates. Gateway also highlights established British excellence through Design Guild Mark alongside special exhibits from leading UK architectural institutions. i-disciplinary practice, and Architecture and Food, a specialist agency with a distinct curatorial approach that draws together different products under the Farm Kitchen theme.

Along the show’s central boulevard, Emerging Brands provides a platform for design companies that have been in operation for five years or less; showcasing new products and ideas for interior and product design.

If you are a self-builder or you’re designing or managing a self-build project, 100% Design will inspire you in many aspects of your project, all in one place.

For more on the select features we’ve listed, information on those we haven’t and updates on the talks and seminars itinerary go to: www.100percentdesign.co.uk

Opening times: Wed, Fri 10am-7pm (Trade) Thu 10am-9pm (Trade) Sat 10am-6pm (Public day)! 100% Design is open to the public on Saturday 21 September. Children under 16 will not be admitted on trade days.