100% Design at 25

The major design event 100% Design brings a wide range of features to London this September for its 25th birthday celebrations, including ‘a sense of Finland’

This year marks the 25th anniversary of 100% Design, the UK’s leading design trade event. Celebrating a quarter century of introducing some of the industry’s most influential designers, makers and producers, the 2019 show will present a stellar line-up of more than 400 exhibitors showcasing the latest products across furniture, lighting, textiles, glazing, surfaces, accessories and more. Striking installations, inspiring collaborations and innovative projects feature thought-provoking experiences and push the boundaries of design.

New for this year, 100% Design will showcase ‘A Sense of Finland’ curated by Finnish/English designer Hanna Laikola, founder of HEMLO, in collaboration with renowned Nordic brand Tapio Anttila Collection and Polar Life Haus, the long established eco log house company. With Finland voted the ‘happiest country in the world’ for the second year running, the pavilion will allow visitors to experience the sounds, sights, touch, smell and taste of Finland in the middle of London. The specially built eco log house will be filled with calm sounds of the forest and timber floors sourced from the best quality Finnish wood. The house will present the very best of Finnish furniture, products and lighting which are focused around sustainability, well-being and healthy living environments, highlighting the Finnish philosophy that simple things make us happy. Another addition for 2019 will be the brand new exhibition space, Detail London.

Located within one of Olympia’s lavish Victorian reception rooms, it will showcase the latest high-end contemporary soft furnishings and wall coverings from international design companies, like Amsterdam based Studio Desimone Wayland Glamora and Barbara Osorio Fabrics. The exhibition will benefit from its own dedicated entrance on Olympia Way as well as direct access to 100% Design and provides a brand new destination for the luxury interior design community during London Design Festival. This year will see the return of Design Fresh, a celebration of emerging talent selected by 100% Design at New Designers, with a further selection by Barbara Chandler, design editor of Homes & Property at The Evening Standard. Each designer has been chosen for their explorative ideas and original products.

Following the success of the 2018 show, the feature is going one step further by welcoming back previous Design Fresh creatives to nominate the next wave of talent. The showcase will demonstrate the breadth of rising designers and exciting new perspectives. Back by popular demand, 100% Design will be part of the West Kensington Design District, a hub that inspires design enthusiasts and is, say the organisers, a ‘must-visit’ district during the London Design Festival, with an engaging programme featuring design brands, globally recognised cultural institutions and unmissable events. It will be brought to life by an array of partners including the Design Museum, the world’s leading museum devoted to contemporary design. Award-winning textile studio, Kirkby Design will bring an original 1967 Victoria Line tube carriage to 100% Design as an exciting and immersive venue. The interiors of the tube will be upholstered in Underground Volume II fabrics, a new collection of velvets which recreate iconic moquette designs used for seating fabric across the underground from the 1930s to the present day.

To coincide with the show’s 25th edition, Talks with 100% Design returns for more than 50 in-depth conversations and debates with designers, architects and a specialist look at trends and current issues. Curated by Katie Richardson, the four-day programme will see an increase in issues-based content exploring topics such as climate change, wastage, materials, the circular economy, sustainability and how design can and is making a difference. The talks run across the main stage and Forum area, with an hour each day on the Forum dedicated to architecture. 100% Design will provide a platform for a mix of new interior brands and established names including British furniture maker Benchmark. They will launch the Sage Collection of furniture by award-winning American architect David Rockwell that has a specific focus on health and well-being within the built environment. Hayche Furniture will also be launching four new collections at 100% Design, including Dune by Pauline + Luis and Backer by Daniel Schofield.

100% Design takes place at Olympia London, from 18 – 21 September. For more information and to register please visit www.100percentdesign.co.uk