Dexter Moren Associates (DMA) has started the new year on a high with a brace of hotel planning wins. DMA received approval for the 64 room extension to the Holiday Inn Oxford on 16th January 2018, having seen the new build Orchard Road aparthotel in Cambridge approved the previous month.
DMA was instructed by Box Consultants, on behalf of developer Lapithus Hotels Management UK, to work as the architect on a four-storey extension to the Oxford Holiday Inn, which will create 64 new guest rooms, a gym and suite of meeting rooms. DMA’s design uses a soft yellow brick and a lighter stonework palette, alongside generous window proportions, to provide depth and visual interest to the façade and to link seamlessly to the existing hotel.
Working for TLC Group, DMA revised an existing planning consent to improve the efficiency, quality and practicality of an 82 unit aparthotel within the Orchard Park Development in Cambridge. The site is located close to business parks and the world-renowned Cambridge Science Park, which provide a strong demand for longer stay units for business travellers and employees. Consisting of studio, one-bed and two-bed apartments, DMA’s design promotes a suitable residential feel, sensitive to the surrounding area, with a rhythm of pitched roof gables to relate to the domestic context of Orchard Park.
Says Mark Wood, director at DMA:
“Clients are increasingly approaching us to develop and enhance parts of their existing hotel portfolio. This provides an exciting balance in our work portfolio against our larger projects. This extension to the Oxford Holiday Inn, a popular local hotel, will provide high quality facilities within a contemporary extension that sits harmoniously within its setting. The Orchard Road, Cambridge project represents an important continuation for DMA within the fast expanding sector of aparthotels. Set within a fledgling residential community this long stay accommodation takes its design cues from domestic architecture in order to root it within its community. The choice of robust masonry materials takes influence from the beautiful city of Cambridge.”